“As we know the human eye and brain experience color physically, mentally and emotionally. As a result colors themselves have meaning. Color symbolism is often a cultural agreement, and opinions about the associations are varied and can be conflicting. Color index charts provide a sampling of color meaning, associations and anecdotal information about color”.
“We can say that there are no right or wrong ways to use color. Some color design processes and color combinations work better that others, but there are many ways to achieve great results. These ten rules as a way to approach color incorporate physics, theory, psychology, economics, aesthetics and usage in order to effectively harness this powerful design element”.
– Color Design Workbook
Design and Creative Media 