Think by Sketching & Writing (and researching)
Resource: Graphic Design Solutions, Chapter 11: Advertising: Developing Ad Ideas pages 265- 285
- Come up with as many ideas/taglines/visuals. As you develop your ideas continue to research and refine them. In addition to brainstorming concept and approach, consider how imagery, color and typography can be used to support your concept.
- Sketch thumbnails and/or write ideas on paper
- Once thumbnails are completed then choose the most interesting idea
- Identify the Design Solution (concept) you have chosen